Kevin M.

About

Kevin is the founder of Superiad, an industry-specialized Google Ads service for small businesses. Superiad currently focuses on dental practices across the United States, United Kingdom, Canada, Australia, Ireland, New Zealand, Singapore, and South Africa, with campaigns launched in 48 hours by a dedicated senior specialist and transparent flat-fee pricing.

Before Superiad, Kevin spent years building digital acquisition systems for service businesses, with a focus on paid search, landing page conversion, and call tracking. He writes here about what actually works in Google Ads for small practices, not the agency-speak version. The goal of every article on this blog: give a small business owner enough information to run their own campaigns competently, or evaluate any agency they hire.

Areas of focus

• Google Ads strategy for dental practices across English-speaking and Eurozone markets, with deep coverage of local search behavior and procedure-level CPC variance.
• Local Services Ads (LSAs) and Google Screened programs in the US and Canada.
• Conversion tracking architecture: call tracking, form attribution, offline conversion imports, and the reporting that distinguishes useful KPIs from vanity metrics.
• Quality Score optimization and the relationship between landing page experience, ad relevance, and real CPC.
• The economics of small-business Google Ads: budget sizing, ROI math by procedure, and the prerequisites that determine whether ads work at all.